The annual APPA event was held by the AIPP on the 25, 26 and 27 of August 2017. Print 2 Metal were there to display some products and be part of the event along with Chromaluxe, the suppliers of their metal.
The Australian Institute of Professional Photography (AIPP) is the country’s only photographic membership body. This event has been running annually for the past 40 years and is one of the largest in the world. It is the only professional photography awards in Australia that require physical prints to be submitted for judging.
Live judging takes place in front of the public and images are critiqued on the spot. A panel of experts anonymously assesses all category winners’ work side-by-side to determine the overall winner. Innovation, content, creativity, technical excellence and impact are the key criteria when the images are reassessed.
In 2017, more than 500 entrants submitted a collective of almost 2,000 images to be judged for APPA. An industry leading high-level of work is always part of the event, where photographic heavyweights weigh-in on the finalists images to determine who will take the crown for each category.